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七乐彩:春風化雨設計案例:渝風川?;鴯放撇呋胄蝸笊杓?/h1>
China Fantasy Design
 
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七乐彩 www.jbniu.com Project Overview / 項目概況

渝風川海,渝和川分別是重慶和四川的簡稱,重慶和四川乃是正宗川渝老火鍋的發源地。風與海乃是西南川渝地區風俗風情以及火鍋包羅萬象的行業匯聚元素。因此傳承正宗川渝經典,演繹現代火鍋時尚,故取名“渝風川?!被鴯?。
在當前餐飲行業中,火鍋由于其火鍋底料、蘸料、火鍋菜品在行業供應鏈中極易實現標準化且標準化程度高,因此發展極為迅猛,成為僅次于小吃品類的第二大美食品類。而在所有的火鍋派別分類以及味型中,川渝火鍋占比超過80%,那么如何在競爭激烈的紅海市場中脫穎而出呢?團隊經過大量數據研究、行業調研以及市場走訪,我們做出了“老火鍋·新食尚”的差異化品牌定位,并以傳承正宗川渝經典,演繹現代火鍋時尚作為品牌經營理念,力求在品牌、產品和體驗方面既能延續和傳承川渝火鍋的正宗風味,又能引領未來年輕化消費趨勢。
在品牌設計應用上采用品牌色系構成的折線等比例平鋪以及無限次重復,增強記憶,過目不忘,在物料應用上輔助采用品牌標準色彩大面積色域呈現,使其具有后現代的抽象藝術風格,簡約深邃,情感飽滿,更利于后期品牌資產積累和品牌經營成長。


Yu and Chuan are short for chongqing and sichuan respectively. Chongqing and sichuan are the birthplace of authentic sichuan-chongqing old hotpot. The wind and the

sea is the southwest sichuan and chongqing customs and hotpot all inclusive industry convergence elements. Therefore, the inheritance of authentic sichuan and chong-

qing classics, interpretation of modern hot pot fashion, so named "Yufengchuanhai" hot pot.


In the current catering industry, due to its hot pot base materials, dipping materials, hot pot dishes in the industry supply chain is easy to achieve standardization and high level of standardization, so the development is extremely rapid, become the second largest category of beauty food after the snack category. And in all hot pot faction classification and flavor type, sichuan and chongqing hot pot accounts for more than 80%, so how to stand out in the red sea market with fierce competition? Team after a large number of data research, industry research and market visit, we made the "old pot, a new food was" the differentiation of brand positioning, and the inheritance authentic each classic, a modern interpretation of hot pot fashion as brand management idea, makes every effort in the brand, products and experience can continue and inheritance of each pot authentic flavor, and can lead the younger consumer trends in the future.


In brand design application on the brand color tile of proportion of line and infinite repetition, enhance memory, you'll never forget, on the application materials aided by brand standard color gamut present large area, make its have the postmodern style of abstract art, contracted and deep, emotional full, more conducive to the late accumulation of brand equity and brand growth.



Project information / 項目信息

客戶:湖北國學宴餐飲管理有限公司

項目:渝風川?;蜆放菩蝸蟛呋肷杓?/span>

內容:品牌命名、品牌策劃、VI設計、空間改造

時間:2018年10月

出品:湖北春風化雨設計 China Fantasy Design




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